Pizza Hut hires CMO to lead transformation into a younger more relevant brand

Jana Ulaite has been appointed Pizza Hut UK as chief marketing officer, as the brand wishes to ramp up its digital offering.

Pizza Hut is hoping to benefit from Ulaite’s wealth of digital experience in her previous roles at TikTok, Apple and EA and Tempest. 

Ulaite’s role is to reframe Pizza Hut as a digital-led outfit with the aim of transforming it into a younger, more culturally relevant and digital first brand. This means paying close attention to delivering value and experience for their customers.

This is following in the wake of Domino’s own digital first scheme.