How Kelloggs is growing

A new marketing model is driving WK Kellogg Co’s efficiency and effectiveness, that is the claim being made by CEO Gary Pilnick.

But how exactly is the company doing this?

Well, their new marketing model sees the function work more closely with other teams, alongside bringing multiple brands together in one campaign, and increasing the focus on digital media.

This approach is best demonstrated by the ‘Cereal for Dinner’ campaign which saw Froot Loops and Frosted Flakes come together in a single ad. The ad features Frosted Flake brand character Tony the Tiger and Froot Loop’s Toucan Sam interacting with a family, encouraging ‘cereal for dinner’. 

The advert, Pilnick claims has helped drive increased return on investment and has helped WK Kellogg Co’s goal of positioning cereal as something to be enjoyed beyond breakfast time. 

Whether the company’s success will continue as the market changes and demands shift, remains to be seen, but so far the signs are positive for WK Kellogg Co.