Earlier this year, R1, a $200 gadget was unleashed onto the world. This gadget allows users to communicate with AI, and for the AI to get stuff done for you. The device, designed by Rabbit, is leading the charge in product innovation.
By making use of Large Action Models, R1 removes the need for users to scroll through countless apps on their phone to find what they want. R1 does this by communicating with the other software and apps on your phone, thus allowing you to speak into a single device that will then complete the task for you.
As people’s attention spans become shorter and the demand for things to be done right now grow, tools such as R1 will grow in popularity and it is therefore on companies to make sure that they are chosen first.
Before a customer uses a tool like R1, companies will want their brand to be considered first by the customer, whether it be for ordering pizza or ordering a new book. Therefore, you want the app or tool like R1 to select your brand first, or for the customer to ask the AI to check your site first.
How do companies do this?
Some would recommend the classic approach of advertising and publicity, digital publicity would especially be seen as a crucial component as it is there a brand becomes linked to and mentioned by authority websites. This can then lead to online conversations which lead to publications discussing or featuring a brand.
Furthermore, the trifecta of PR, advertising and organic content would help brands be found by customers, search engines and AI tools.
Paid search is another tool in the arsenal.
Whilst search is going to change, as a result of cookies being phased out, it will still matter. The inner bolts of it all remain to be determined as Google works out the finer points of things. But it should not be dismissed.
Vivek Rajkhowa 
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