Generative AI is changing the way market research is carried out.
Generative AI and market research
Asahi moving back to basics
Asahi is moving back to basics
Brand versus AI
R1 is leading the way in product search innovation.
Gambling and Gambleaware
93% of those who saw Gambleaware's adverts have taken action to reduce their gambling.
Social Media overrated?
A fifth of marketers feel that social media is overrated.
All female marketing team brings benefits
All female marketing team, yay or nay?
Mine historical data to predict societal collapse
How researchers are using data to understand history.
What is horizontal diversification?
What is horizontal diversification?
Consumer spending on promotions up £600m
Consumer spending up.
Banks v tech companies
At present when online fraud happens, banks have to pay compensation to the victims. They are pushing for tech companies to bear the responsibility.
Vivek Rajkhowa 