Lead generation, what is it and is it time to move past it?

Has lead generation had its day?

McDonald’s loyalty scheme will bring smarter pricing

McDonald's believes its loyalty scheme will bring pricing flexibility

Is Snapchat the balm to our social media woes?

Why has Asda adopted a price matching strategy?

With Google shutting down third party cookies, first-party data has never mattered more. But what is it?

What is Premier Foods toolbox?

The death of the cookie is forcing companies to figure out how they want to compete in the data market place.

How were ITV able to gain 2 million new customers? The answer? Data.

Pizza hut has hired a new CMO to lead transformation to become younger and more relevant.

O2 got a nice Christmas gift this year.