Why has Asda adopted a price matching strategy?
Price Match: Asda versus Aldi and Lidl
What is first-party data?
With Google shutting down third party cookies, first-party data has never mattered more. But what is it?
Death of the cookie brings brands’ plans to the fore
The death of the cookie is forcing companies to figure out how they want to compete in the data market place.
ITV strikes gold, attracting 2 million new customers
How were ITV able to gain 2 million new customers? The answer? Data.
Pizza Hut hires CMO to lead transformation into a younger more relevant brand
Pizza hut has hired a new CMO to lead transformation to become younger and more relevant.
Data privacy is forcing the ad industry to change
Privacy is King, so how will ad agencies adapt?
Is positioning still relevant?
Positioning is still relevant
How Scottish Water used sustainability to build customer trust
How do you get customer trust up to 79%? Ask Scottish Water.
146 years to insulate Britain’s homes
It'll take 146 years to insulate all of Britain's homes under the government's plan.
Russia stands accused of cyberattacks on UK politicians and journalists
Russia accused of hacking UK politicians and media figures correspondence.
Vivek Rajkhowa 