Is Snapchat the balm to our social media woes?
Snapchat, the balm for our social media woes?
Price Match: Asda versus Aldi and Lidl
Why has Asda adopted a price matching strategy?
What is first-party data?
With Google shutting down third party cookies, first-party data has never mattered more. But what is it?
Premier Foods toolbox to drive volume growth
What is Premier Foods toolbox?
Death of the cookie brings brands’ plans to the fore
The death of the cookie is forcing companies to figure out how they want to compete in the data market place.
ITV strikes gold, attracting 2 million new customers
How were ITV able to gain 2 million new customers? The answer? Data.
Pizza Hut hires CMO to lead transformation into a younger more relevant brand
Pizza hut has hired a new CMO to lead transformation to become younger and more relevant.
25% Uplift for O2 with Data Campaign
O2 got a nice Christmas gift this year.
Data privacy is forcing the ad industry to change
Privacy is King, so how will ad agencies adapt?
Inglorious Empire by Shashi Tharoor Review
Shashi Tharoor tackles the still looming myths of the British Raj superbly.
Vivek Rajkhowa 